Seeking a position that offered variety and ongoing learning, Ashraf joined the Geranium team in February 2017. Ashraf greatly enjoys that his position as Senior Accountant has him interacting with nearly all Geranium departments, including Sales & Marketing, Construction, Legal and IT. Ashraf appreciates the refreshing nature of the position, having each day focus on a different set of priorities. Ashraf’s main tasks focus on Geranium’s accounting, including banking, arranging loans and providing financial reporting (monthly and quarterly).
With past experience in the new home industry, as well as in the computer industry, Ashraf is well qualified for his role with Geranium. Achieving his CPA designation from the United States, this talented professional says the best advice he ever received was to always keep learning. He has worked hard to put this into practice, by always working to learn something new from different people throughout his life, as well as from his Geranium team.
For relaxation, Ashraf enjoys spending time with his wife, high school-age daughter and younger son and watching the World Cup soccer when it is on. Ashraf is an avid walker and was once a very good cricket player in his youth. He and his family support Toronto SickKids Hospital, and it was very important to him to work for a company that gives back to the community. He greatly respects Geranium for giving back so generously to the greater community – something that helps neighbourhoods thrive. If he could take a trip to anywhere in the world, he would visit Italy with his family. Ashraf feels that the greatest invention of mankind involves advances in medical science and research to improve people’s lives.
Fun Facts about Ashraf:
Ashraf’s words to describe Geranium: Family, Hardworking and Respectful
Favourite Reading Material: Business journals, blogs
Favourite Television: Talk shows and Documentaries
Shopping Preference, online or in store: In store